Last updated: 7th July 2026

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Beauty Perfections respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, contact us, purchase from us, book a course or treatment, join our mailing list, or interact with us online.

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1. Who We Are & How to Contact Us

For the purpose of data protection law, Beauty Perfections by Cassie Ltd is the data controller.

• Trading Name: Beauty Perfections Aesthetics & Training Academy

• Legal Company Name: Beauty Perfections by Cassie Ltd

• Company Registration Number: 16261999

• Registered Office / Location: Bournemouth, Dorset, United Kingdom

• Website: www.beautyperfections.shop

• Email: info@beautyperfections.co.uk

For privacy questions, data requests, or complaints, please contact us directly at the email address above.

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2. Information We Collect & How We Collect It

We collect personal information directly from you when you interact with our business, such as when you visit our website, place an order, book a treatment/course, complete a consultation form, join our mailing list, or communicate with us.

The data we may collect and process includes:

• Contact & Identity Data: Name, email address, phone number, billing/delivery addresses.

• Transaction & Booking Data: Payment information, order history, course and treatment booking details.

• Health & Safety Data: Consultation form details, medical/health information (where relevant to treatment safety), skin/body concerns, and training history/previous qualifications.

• Communication Data: Messages sent through our website, email, or social media, newsletter signup information, and reviews/testimonials.

• Technical Data: Website usage information, IP address, device information, and cookie/analytics data.

 

3. How We Use Your Information & Our Lawful Basis

We only use your personal information where we have a lawful reason to do so, primarily to provide our services and run our business effectively.

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We use your data to:

• Process orders, deliver products, and manage payments.

• Book and manage treatment appointments and training courses.

• Respond to enquiries, manage complaints, and provide customer support/aftercare.

• Keep accurate student and treatment records, assess suitability, and issue certificates.

• Improve our website/services and prevent fraud.

• Meet legal, tax, insurance, and safety obligations.

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Our Lawful Bases for Processing:

• Contract: To provide the products, courses, treatments, or services you have requested.

• Consent: Where you have opted into marketing, provided sensitive health information, agreed to cookies, or given permission for testimonials.

• Legal Obligation: Where we need to keep certain records for tax, insurance, accounting, legal, or safety reasons.

• Legitimate Interests: Where necessary for running our business, responding to enquiries, improving services, and keeping records.

• Vital Interests: In rare situations where information may be needed to protect someone’s health or safety.

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4. Special Categories of Data & Marketing

Health & Treatment Information

If you book a treatment, we may ask for health, medical, medication, allergy, surgery, pregnancy, breastfeeding, or skin information. This is used strictly to assess treatment suitability and safety. This information is treated carefully and only used where relevant to your treatment, consultation, consent, aftercare, insurance, or legal responsibilities.

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Marketing Communications

If you sign up for our mailing list or agree to receive marketing, we may send you updates about courses, treatments, machines, offers, events, launches, and business support.

• We do not sell your personal information to third parties.

• You can unsubscribe at any time by clicking the link in our emails or contacting us at info@beautyperfections.co.uk.

 

5. Sharing, Storing, and Securing Your Data

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Third-Party Sharing

We only share necessary information with trusted third parties required to run our business, including website platforms, payment processors, booking systems, email marketing platforms, couriers, machine suppliers, accountants, insurers, legal advisers, and IT support. We may also share data with finance providers (if you use them) or regulators where legally required.

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International Transfers

Some systems we use (e.g., website platforms, payment providers, email or cloud services) may store or process data outside the UK. Where this happens, we rely on appropriate safeguards as required by data protection law.

 

Data Retention

We only keep personal information for as long as necessary. Retention periods vary depending on legal, tax, insurance, and business requirements (e.g., keeping customer order records for tax purposes, or treatment/student records for safety, insurance, and certification).

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Security

We take reasonable steps to protect your personal information. However, no online platform can be guaranteed 100% secure. Please avoid sending highly sensitive information through insecure channels unless strictly necessary and requested by us.

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6. Your Rights & Cookies

Your Data Rights

Depending on the circumstances, you have the right to:

• Request access to your personal information.

• Ask for incorrect information to be corrected or deleted.

• Restrict or object to certain types of processing.

• Withdraw consent (where consent is the lawful basis).

• Request a copy of your data.

To make a request, please email: info@beautyperfections.co.uk

 

Cookies

Our website uses cookies and similar technologies to function properly and improve user experience. Please see our dedicated Cookie Policy for more information.